TOMAS - MARKET INTELIGENCE AND ANALYSIS

TOMAS enables the user to collect and analyze the inteligence data about the environment:

These data could be analyzed, to support strategic and operational decision making, e.g. leave an existing market and/or the new one.
Some modalities of these capabiliiesy of TOMAS are further described..

DATA ON COMPETITORS
Real or potential competitors could be:

DATA ON COMPETITIVE PRODUCTS
Similar to data on competitors, for competitive products could be registered: Based on these data, analysis could be performed by class, characteristics, key words etc. Besides, concerning prices, one could: DATA ON MARKETS
Here could be registered and analyzed various data such as: OTHER DATA ON THE ENVIRONMENT
In a similar way one could register the data and make analysis on any type of entities in the organizations environment.