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TOMAS - MARKET INTELIGENCE
AND ANALYSIS
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TOMAS enables the user to collect
and analyze the inteligence data about the environment:
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markets, actual and potential
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competing products and firms
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about legal and economic laws and practices
etc.
These data could be analyzed, to support
strategic and operational decision making, e.g. leave an existing market
and/or the new one.
Some modalities of these capabiliiesy
of TOMAS are further described..
DATA ON COMPETITORS
Real or potential competitors could
be:
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registered
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classified
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characterized by any nr. of characteristics
...
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... and multimedial data (photos, drawings
etc)
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described with various texts, with key
words included
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analysis of texts could be performed by:
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class
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characteristics
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types of descriptions (texts)
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key words.
DATA ON COMPETITIVE PRODUCTS
Similar to data on competitors, for
competitive products could be registered:
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class
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characteristics
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prices on various markets, price changes
in time
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multimedial data (photos, drawings etc)
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textual descriptions, with key words.
Based on these data, analysis could be
performed by class, characteristics, key words etc. Besides, concerning
prices, one could:
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compare our prices with competition
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make various simulations, e.g. what would
be the value of sales if we have been using competitors prices.
DATA ON MARKETS
Here could be registered and analyzed
various data such as:
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quantities of products sold, per product
and market segment
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results of various market research projects
etc.
OTHER DATA ON THE ENVIRONMENT
In a similar way one could register
the data and make analysis on any type of entities in the organizations
environment.